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Details of Grant 

EPSRC Reference: EP/M02315X/1
Title: From Human Data to Personal Experience
Principal Investigator: McAuley, Professor D
Other Investigators:
Spence, Dr A Goulding, Dr JO Smith, Professor AP
Dryden, Professor IL Ratchev, Professor SM Sharples, Professor S
Flintham, Dr M Reeves, Dr S Stafford, Professor BR
Crabtree, Professor A Adolphs, Professor S Rodden, Professor T
Benford, Professor S Greenhalgh, Professor C Koleva, Professor B
Wagner, Professor C Houghton, Dr RJ Valstar, Professor MF
Researcher Co-Investigators:
Project Partners:
Aerial B3 Media BBC
Blast Theory Boots UK Ltd Broadway Media Centre
BT Carbon Trust Creative Quarter Company
Demographic User Group E.ON E&P UK Ltd Experian
Integrated Transport Planning Marks & Spencer plc Medikidz
Mudlark National Ice Centre NCCL Galleries of Justice
Nexor NHS National Insti for Health Researh Open Knowledge Foundation
Open Rights Group Ordnance Survey Premier Foods Group Ltd
Royal College of Physicians Satellite Applications Catapult Siemens
Tate Transport Systems Catapult Unilever
Urban Angel
Department: Horizon Digital Economy Research
Organisation: University of Nottingham
Scheme: Standard Research
Starts: 01 August 2015 Ends: 31 July 2021 Value (£): 4,062,954
EPSRC Research Topic Classifications:
Artificial Intelligence Design Engineering
Human Communication in ICT Human-Computer Interactions
Information & Knowledge Mgmt Networks & Distributed Systems
Statistics & Appl. Probability Transport Ops & Management
EPSRC Industrial Sector Classifications:
Financial Services Healthcare
Creative Industries Energy
Retail Transport Systems and Vehicles
Related Grants:
Panel History:
Panel DatePanel NameOutcome
03 Mar 2015 Next Stage Digital Economy Interview Announced
30 Jan 2015 Next Stage Digital Economy Sift Announced
Summary on Grant Application Form
Horizon is a multidisciplinary centre for Digital Economy (DE) research and impact. We balance the development of new technologies to capture and analyse human data, with explorations of how these can be used to deliver powerful experiences to people, with an awareness and understanding of the human and social values that must underpin these. We follow a user-centred approach, undertaking research in the wild based on principles of open innovation.

In its first phase, Horizon has established a core team of over 50 researchers and has reached out to build a wider network of 35 academic and 200 industry, public and third-sector partners. We have established a Centre for Doctoral Training and inaugurated the DE All Hands series of conferences and national DE CDT Summer School. World-class scientific outputs in diverse disciplines have been balanced with economic, cultural and societal impact.

This proposal builds on this critical mass to enable a step-change in Horizon's translational research and impact. We respond to the changing nature of the digital economy as it matures, as the social, physical and digital become blended and as human data becomes an increasingly valuable asset. We offer a vision in which human data enables the creation and delivery of highly personal experiences. We propose to address three major challenges. The first is to establish new technologies that collect and interpret our human data in a more transparent way. The second is to be able to better understand and design new kinds of experiences that employ these technologies to promote the values of personal fulfilment, wellbeing and sustainability. The third is to address key ethical challenges around design for privacy and new models of ownership.

We will work closely with a range of external partners whose interests span: computing and analytics; social policy; and diverse sectors of the DE including creative industries, retail, fast moving consumer goods, finance, energy, transportation and healthcare. We will engage these through a programme of agile translational research projects. These will be integrated into an overarching strategic impact campaign that revolves around three flagships. In turn, these will be supported by two further programmes; one targeted at sustaining the wider DE community and the second at developing the capacity of our researchers to deliver translational research and impact.

Key Findings
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Potential use in non-academic contexts
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Date Materialised
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Project URL:  
Further Information:  
Organisation Website: http://www.nottingham.ac.uk