Details of Grant 

EPSRC Reference:	GR/S96395/01
Title:	EQUAL CALL: Inclusive Design 2: providing tools to improve quality of life for the wider population
Principal Investigator:	Clarkson, Professor J
Other Investigators:	Newell, Professor AF Monk, Professor A Coleman, Professor R Huppert, Dr F Gregor, Professor P
Researcher Co-Investigators:	Dr S Keates
Project Partners:	BT Chartered Society of Designers Design Council IDEO Joseph Rowntree Foundation Papworth Group Research Institute for Disabled Consumer Royal Mail Royal Nat'l Inst for The Blind Tangerine Product Development Tesco The Royal Society of Arts (RSA) University of The Third AGE
Department:	Engineering
Organisation:	University of Cambridge
Scheme:	Standard Research (Pre-FEC)
Starts:	01 October 2004	Ends:	31 March 2008	Value (£):	616,754
EPSRC Research Topic Classifications:	Design Processes Med.Instrument.Device& Equip.
EPSRC Industrial Sector Classifications:	Healthcare
Related Grants:
Panel History:
Summary on Grant Application Form
New products and services have the potential to improve quality of life. However, many people are excluded from their use because they are designed without due sensitivity to the needs of the wider population. In particular, there is a growing market sector of older adults who have real needs that these products and services can provide for and many of whom have the money to spend on them. This project aims to improve the quality of life for the wider population by providing the necessary tools, techniques and data to the users of such information, be they designers, service providers or carers, to promote an ethos of 'design for all'. The underlying philosophy is the advent of the designer automatically taking allowance of the needs of the wider population, supported by the provision of sufficient 'just in time' data about the end-users.
Key Findings
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Potential use in non-academic contexts
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Impacts
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Organisation Website:	http://www.cam.ac.uk