| EPSRC Reference: |
GR/M67735/01 |
| Title: |
FORMULATING THE RELATIONSHIP BETWEEN COGNITIVE DECISION MAKING AND PACKAGING DESIGN |
| Principal Investigator: |
Ridgway, Professor K |
| Other Investigators: |
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| Researcher Co-Investigators: |
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| Project Partners: |
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| Department: |
Mechanical Engineering |
| Organisation: |
University of Sheffield |
| Scheme: |
Faraday (PreFEC) |
| Starts: |
27 September 1999 |
Ends: |
26 February 2002 |
Value (£): |
111,640
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| EPSRC Research Topic Classifications: |
| Cognitive Science Appl. in ICT |
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| EPSRC Industrial Sector Classifications: |
| No relevance to Underpinning Sectors |
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| Panel History: |
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Summary on Grant Application Form |
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This project was generated in response to a call from members of the White Rose Faraday Centre to develop a more detailed understanding of the issues affecting the design and use of packaging and in particular the problems associated with opening and closing packaged goods. Discussions with retailers, suppliers and packaging producers, at Faraday Workshops indicated that users often do not read the opening instructions printed on packing and open the package inappropriately, damaging the goods or injuring themselves. A need was identified for research to create packaging designs which do not offer the user the opportunity to open them inappropriately and inherently suggest the way in which the package should be opened.Thus the aim of this project is to investigate and evaluate the relationship between the design of the package and the cognitive decisions taken when opening and closing. In particular the research will examine the decision making process and modify packaging designs to limit the range of options available to the user.
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Key Findings |
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This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk
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Potential use in non-academic contexts |
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This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk
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Impacts |
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| Description |
This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk |
| Summary |
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| Date Materialised |
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Sectors submitted by the Researcher |
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This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk
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| Project URL: |
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| Further Information: |
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| Organisation Website: |
http://www.shef.ac.uk |