Details of Grant 

EPSRC Reference:	GR/R66890/01
Title:	Human Computer Relationships and Persuasiveness in e-Retailing
Principal Investigator:	McGoldrick, Professor PJ
Other Investigators:
Researcher Co-Investigators:
Project Partners:
Department:	Manchester Business School
Organisation:	University of Manchester, The
Scheme:	ROPA
Starts:	01 September 2002	Ends:	30 September 2004	Value (£):	153,891
EPSRC Research Topic Classifications:	Human-Computer Interactions
EPSRC Industrial Sector Classifications:	Creative Industries Retail
Related Grants:
Panel History:
Summary on Grant Application Form
The persuasive potential of computer generated on-screen personae, through interaction with human users, remains largely unexplored. In traditional transactional contexts, relationships are important and extensively researched. through experimental and longitudinal panel studies, this research will explore the extent and viability of several linked themes nature and depth of virtual relationships; appropriateness to customer relationship building, interaction styles and con physical design features; relationships and persuasive effects; possible adverse effects. The work will produce a research agenda and proof of concept results of immediate value to website designers and organisations involved in adoption, sustained use, of e-retailing and e-services.
Key Findings
This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk
Potential use in non-academic contexts
This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk
Impacts
Description This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk Summary Date Materialised
Sectors submitted by the Researcher
This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk
Project URL:
Further Information:
Organisation Website:	http://www.man.ac.uk