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Details of Grant 

EPSRC Reference: GR/M33198/01
Title: HUMAN FACTORS IN THE DESIGN OF ELECTRONIC SERVICE DELIVERY SYSTEMS FOR USE IN COMPLEX ENVIRONMENTS
Principal Investigator: McGoldrick, Professor PJ
Other Investigators:
MacAulay, Professor L
Researcher Co-Investigators:
Project Partners:
British Airways Plc Pre Nexus Migration
Department: Manchester School of Management
Organisation: UMIST
Scheme: Standard Research (Pre-FEC)
Starts: 04 January 1999 Ends: 03 January 2002 Value (£): 136,094
EPSRC Research Topic Classifications:
Cognitive Science Appl. in ICT
EPSRC Industrial Sector Classifications:
No relevance to Underpinning Sectors
Related Grants:
Panel History:  
Summary on Grant Application Form
Electronic service delivery options have been evolving for many years but their take-up amongst ordinary consumers has been very slow. Designers have largely failed to recognise that such systems operate within complex environments, in-home or public access, where users choice exists and where factors impinge of usage decisions. The proposed research aims to identify the human factors relevant to electronic service delivery systems design across a range of applications, no matter what delivery channels emerge in years to come.This will be achieved with the assistance, access and facilities provided by the three main collaborators: British Airways, Manchester Evening News and Module Communications Group, plus their suppliers and client companies. The methodology involves the interweaving of three approaches: in-depth case studies, co-operative requirements capture exercises, followed by quantitative assessments and modelling. A development of the Technology Acceptance Model will be the main conceptual/analytical framework, and will be evolved further for these contexts. The study will produce a series of detailed case studies, design checklists, a mathematical model of usability/usefulness and a system assessment package for designers. The outcome will improve quality and ease of access to IT, reduce development error/costs, and improve the competitiveness of UK system providers.New Abstract - Electronic service delivery options have been evolving for many years but their take-up amongst ordinary consumers has been very slow. Designers have largely failed to recognise that such systems operate within complex environments, in-home or public access, where user choice exists and where many factors impinge on usage decisions. The proposed research aimed to identify the human factors relevant to electronic service delivery systems design across a range of applications, no matter what delivery channels emerge in years to come.This has been achieved with the assistance, access and facilities provided by the participating companies: GMG Regional Digital (subsidiary of Manchester Evening News); Applied Psychology Research (previously Module Communications); the Co-operative Bank; the CWS; the Manchester Retail Research Forum; plus their suppliers and client companies (e.g., Boots, Microsoft, BAA, Tesco, M & S, GfK, KPMG). The methodology involved the interweaving of three approaches: in-depth case studies, requirements capture methodologies, followed by quantitative assessments and modelling. The Technology Acceptance Model was the main conceptual/analytical framework, and was evolved further for these contexts. The study has produced a series of detailed case studies,, a mathematical model of usability/usefulness based on the TAM, for three different contexts of use, with a design checklist and retail usability questionnaire as the basis for a system assessment package for designers. The outcome will improve quality and ease of access to IT, reduce development error/costs, and improve the competitiveness of UK system providers
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