| EPSRC Reference: |
EP/P026117/1 |
| Title: |
WORKSHOP on Personification & Choice Modelling for Demand Management with Restricted Data |
| Principal Investigator: |
Strauss, Professor AK |
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| Department: |
Warwick Business School |
| Organisation: |
University of Warwick |
| Scheme: |
Standard Research |
| Starts: |
01 May 2017 |
Ends: |
31 December 2017 |
Value (£): |
15,412
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| EPSRC Research Topic Classifications: |
| Mathematical Aspects of OR |
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| EPSRC Industrial Sector Classifications: |
| No relevance to Underpinning Sectors |
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Summary on Grant Application Form |
We will organise a one-day workshop in The Shard in Central London on Personification and Choice Modelling in Demand Management that highlights the issues introduced by new regulations such as the General Data Protection Regulation adopted by the EU in 2016 and how they will impact on current techniques for demand management, particularly personalised demand management.
The workshop will incorporate a keynote talk from Professor Catherine Tucker (MIT Sloan School of Management) on Personalisation and Electronic Privacy in Pricing and Digital Marketing; flash presentations from experts and users in the area (provisionally confirmed speakers are Prof Cormode, Warwick Computer Science and Alan Turing Institute; Prof Mandy Chessell, IBM Distinguished Engineer and IBM Master Inventor; Howard Langer, Global MD Pricing & Promotions, dunnhumby); an introduction to the framework from Dr Stalla-Bourdillon (Law, University of Southampton) and facilitated discussions to develop research questions.
Participants will come from operational research, digital marketing, behavioural science, computer science, service systems, law and statistics as well as users from organisations that use demand management.
A summary of the workshop will be written up and presented in a variety of styles to benefit other users, the general (interested) public, and other academics.
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Key Findings |
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This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk
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Potential use in non-academic contexts |
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This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk
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Impacts |
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| Description |
This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk |
| Summary |
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Sectors submitted by the Researcher |
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This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk
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| Project URL: |
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| Further Information: |
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| Organisation Website: |
http://www.warwick.ac.uk |