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Details of Grant 

EPSRC Reference: EP/N030524/1
Title: ADAPT fellowship: smart approaches to influencing sustainable behaviour change
Principal Investigator: Pangbourne, Dr KJ
Other Investigators:
Researcher Co-Investigators:
Project Partners:
Association of Train Operating Companies Cleanweb UK Department for Transport
Ecolane Ltd Scottish Environmental Protection Agency Transport Systems Catapult
TravelAi Ltd
Department: Institute for Transport Studies
Organisation: University of Leeds
Scheme: EPSRC Fellowship
Starts: 06 June 2016 Ends: 31 July 2022 Value (£): 605,064
EPSRC Research Topic Classifications:
Transport Ops & Management Urban & Land Management
EPSRC Industrial Sector Classifications:
Related Grants:
Panel History:
Panel DatePanel NameOutcome
24 Feb 2016 LWEC Challenge Fellowships Announced
Summary on Grant Application Form
This EPSRC/LWEC Challenge Fellowship addresses the question "How can our cities, their hinterlands, linking infrastructure, rural surround and the regions they are in, be transformed to be resilient, sustainable, more economically viable and generally better places to live?". By 2050 it is probable that 80% of the world's population will live in urban centres, and as transport is a very significant contributor to global carbon emissions, as well as road congestion and urban air quality problems, it is important that everyone is encouraged to rethink their personal mobility behaviour.

It is particularly important to encourage people to reduce urban car travel. However, increasingly our daily travel is also disrupted by weather as environmental changes are impacting on climatic patterns. Managing transport infrastructure affected by flooding, wind and extreme temperatures means that operators and authorities need to reduce demand on the network at such times for safety reasons. Messaging requirements are different between normal and emergency situations but the experience of disruption can also enable us to change our habitual behaviours.

I investigate how to influence people to take voluntary action for mitigating and adapting to environmental change. My research combines computing science (persuasive technologies, human computer interaction and argumentation theory) with transport studies (geography, statistics, social science) to promote voluntary travel behaviour change to support adapting to and mitigating environmental change.

I will explore and develop persuasive but ethical argumentation-based tools for supporting individual behaviour change for sustainable transport through the flow of information directed to the travelling public, in both normal and emergency situations, using available technologies such as Smartphones, web applications, customer information screens and variable message signs.

Using persuasive technologies to influence behaviour change is an emerging area for transport research, though it is well established in other fields such as healthcare. There is growing interest in applying a practical argumentation approach to behaviour change, as it is self-evident that theories of behaviour change and persuasion (which underpin many existing behaviour change interventions, in transport, environment, energy and health, both on and off line) involve making use of arguments.

As a result of this work there will be new ways to communicate persuasive arguments and solutions for making large and small changes to the way we travel. We will then be able to make decisions about our daily transport needs with confidence, knowing that we have the best information about the consequences for ourselves and for wider society.

For example, improved information and more effective arguments may help more car drivers to have the confidence to use Park & Ride and Rail Parkway Stations to access urban centres. This will be of practical value in reducing road congestion and urban air pollution.

Key Findings
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Potential use in non-academic contexts
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Date Materialised
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Organisation Website: http://www.leeds.ac.uk