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Details of Grant 

EPSRC Reference: EP/J50175X/1
Title: Transforming the Role of Simulation in New Product Development
Principal Investigator: Williams, Professor MA
Other Investigators:
Attridge, Dr AN
Researcher Co-Investigators:
Project Partners:
Department: WMG
Organisation: University of Warwick
Scheme: Technology Programme
Starts: 01 August 2012 Ends: 31 July 2014 Value (£): 133,254
EPSRC Research Topic Classifications:
Design & Testing Technology
EPSRC Industrial Sector Classifications:
Related Grants:
Panel History:  
Summary on Grant Application Form
This project will address key challenges in the area of deriving and reusing knowledge by improving the correlations

between impact simulation and real world performance, and will help engage end users in product design by

communicating critical information in highly visual and understandable formats, to facilitate decision making during target

setting and performance analysis.

Establishing realistic and relevant design targets, and interpreting knowledge derived from CAE, at the outset of a new

product development (NPD) process is critical to product success across a range of HVM sectors. This is particularly

important in rapidly developing markets where product legislation is loose or non-existent (e.g. personal protective

equipment (PPE)), as opposed to more mature markets where legislation is clearly defined and methodologies are well

established. Whilst the automotive industry has lead the way in the uptake and application of CAE simulation tools, other

sectors where product performance requirements are more fluid and cost implications of physical testing are less significant have been far slower to embrace the concept of simulation and as a result many UK businesses are missing out on

opportunities to accelerate NPD and jump ahead of global competition.

In order to improve simulation accuracy, this project will exploit recent developments in geometrical data processing to

convert large, high accuracy 3D data sets (typically from laser or CT scans) into a size and format compatible with the

latest impact simulation software. Innovative methods for building this data into transient models to optimise accuracy and

robustness of results will then be developed.

Furthermore, new solutions for visualising and interacting with simulation and physical test data will be developed, using

state-of-the-art immersive 3D technologies, facilitating the communication and understanding of results beyond the data

analysts, to designers, managers and customers alike.

The objectives of the project are fundamental to business growth and competitive advantage for the lead partner, Simpact,

whilst Aegis, the end user partner, is keen to exploit the potential of CAE to enable faster, more efficient innovation in the

development of PPE products. The project will lead to major advances in the reliability and usability of CAE for impact

simulation, creating a significant step change in PPE NPD, with potential to be exploited further across Simpact's HVM

customer base.
Key Findings
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Potential use in non-academic contexts
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Date Materialised
Sectors submitted by the Researcher
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Project URL:  
Further Information:  
Organisation Website: http://www.warwick.ac.uk