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Details of Grant 

EPSRC Reference: EP/J004995/1
Title: SID: An Exploration of Super-Identity
Principal Investigator: Stevenage, Professor S
Other Investigators:
Creese, Professor S Saxby, Professor SJ Guest, Professor R
Stanton Fraser, Professor D Whitty, Professor M Black, Professor Dame SM
Researcher Co-Investigators:
Project Partners:
Pacific Northwest National Laboratory
Department: Sch of Psychology
Organisation: University of Southampton
Scheme: Standard Research
Starts: 01 October 2011 Ends: 31 March 2015 Value (£): 1,905,242
EPSRC Research Topic Classifications:
Biomedical sciences Human-Computer Interactions
Information & Knowledge Mgmt Law Regulated By Statute
EPSRC Industrial Sector Classifications:
Information Technologies
Related Grants:
Panel History:  
Summary on Grant Application Form
The capacity to identify one another is paramount. It underpins social dialogue, commercial transactions, individual entitlements to goods and services and issues of legal and criminal responsibility. In today's society, each of these activities can take place both within the real world and the cyber world making the concept of identity, and the process of identification, more challenging than ever before. The SID project addresses this challenge through an ambitious and innovative programme of work, bringing together experts from a diverse spectrum of scientific domains ranging from automated biometrics, cyber-psychology, forensic anthropology, human-computer interaction, mathematical modelling, and complex data visualisation. In addition, the project is backed by key industrial and governmental stakeholders, represented through an Advisory Group and providing direct input throughout the project.

The first stage of the project is to define the set of identity measures of interest and to gather relevant datasets either from existing resources, or through active data collection from participants across diverse demographic populations. Our measures of interest will fall into four categories: static and behavioural measures in the real world; and static and behavioural measures in the cyber world. These measures will be the basis for our model of Super-Identity, and their selection will be informed by the input of analysts, and end-users within intelligence, e-commerce and forensic sectors. At this early stage, and throughout the life of the project, we explicitly examine the social, legal and ethical considerations associated with data privacy and data protection. Work Package 1 addresses these issues.

Once this framework is in place, extensive testing will be conducted to determine the accuracy and reliability of automated and human identification from each measure. This will determine (i) the confidence that should be attributed to each measure, (ii) the effect that changing contexts may have on that measure and (iii) the potential relationship between measures. The results of this phase of work will continually update our Super-Identity model enabling measures to be combined, cross-referenced, and weighted according to their individual confidence estimates. Work Package 2 addresses these issues.

Consideration of how to present the information to the end user is the crucial next stage. With the benefit of expertise in human computer interaction and data visualisation, and the participatory engagement from end-users, the model will be refined with specific attention to its visual presentation in a flexible yet intuitive format. Work Package 3 addresses these issues.

In combination, SID provides fusion of known measures, revelation of unknown measures, and quantification of certainty associated with each measure, and thus the identification decision overall. In this way, it provides a step-change in the way that we think about identity and identification, and in the value that it might hold for the real world.

Key Findings
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Potential use in non-academic contexts
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Organisation Website: http://www.soton.ac.uk